Listen, I love the canine species just as much as the next guy, but the Rangers constant, over the top promotion of John Tortorella’s dog walking charity event is a little out of control. And now comes the latest marketing attempt for the event (via Deadspin), this very odd pic of Henrik Lundqvist and his Doberman, Nova…
…i guess some people will find this pic cute, but I agree with Deadspin, very strange.
…and if anyone from the Rangers organization is reading this, enough with the dog walking promotion. How about a season preview or something.
H/T to reader Kevin J.